Web Content Strategist, Boston University, Boston, MA
Posted November 28, 2022
Job Description
The Boston University Libraries seek a Web Content Strategist ensure a user-centered web presence across online platforms for information delivery and engagement with library specialists. Working closely with colleagues in Library Technology & Discovery Services and across library units, this role will evaluate the web experience for patrons and staff, guide the implementation of solutions and recommendations for BU Libraries web sites through content strategy and information architecture. The Web Content Strategist will work with library staff and administration to make improvements and additions to information resources and services across the library’s web presence.
Responsibilities
- Administer content creation and publishing within libraries web content management systems (e.g. WordPress, SpringShare platforms).
- Provide guidance and leadership around overall website structure, including information architecture and communication of key services.
- Develop content strategy and editorial processes for publishing of pages and interfaces for library help, tutorials, and guides in conjunction with BU Libraries’ Research & Instruction Services.
- Contribute to library user experience research activities and practices that translate user input into site and service improvements.
- Augment outreach efforts by working with program leads and content creators to highlight and promote collections, people, and spaces to library user communities in online platforms.
- Develop relationships and partnerships with university stakeholders, and among communities of practice across libraries and higher education.
Required Skills
Required Qualifications
- Bachelor’s degree, plus 2-3 years of experience working in a web, marketing, or communications role, preferably within higher education or academic libraries.
- Ability to prepare effective web content to reach diverse user audiences for a large, urban, residential university campus.
- Working familiarity with standard web publishing technologies and standards (e.g. HTML and CSS).
- Understanding of website information architecture.
- Ability to analyze organizational web publishing workflows systematically and work across groups to ensure consistent, effective content to target audiences.
Preferred Qualifications
- Master’s degree, preferably in Library & Information Science, Information Management, Communications, or similar disciplines associated with the position.
- Familiarity with content management systems including WordPress and/or SpringShare CMS.
- Ability to obtain, assess, and prioritize user needs based upon research activities, analytics, and input from colleagues.
- Experience creating or managing creation of graphic, multimedia, and tutorial content.
- Ability to interpret and make decisions informed by web analytics.
- Understanding of web accessibility standards and requirements.
- Experience in developing, refining, employing, and improving website information architecture in a complex organizational environment.
Application
To apply for this position, please visit here. A resume and cover letter are required to be considered.
Job Location
BOSTON, Massachusetts, United States
Position Type
Full-Time/Regular
Salary Grade
Grade 48