Temporary Part-time Marketing Coordinator, Lincoln Center, New York, NY

Posted July 30, 2016

Overview:

The Temporary Part-time Marketing Coordinator for Lincoln Center Local: Free Screenings will assist in overseeing the marketing plan to support the national expansion of the Lincoln Center Local: Free Screenings program. This program brings HD screenings of Lincoln Center’s world-class programming, along with complementary educational materials, to library and school partners across the country to improve access to the performing arts to those with physical, financial, geographical or other barriers to the arts. The program is managed by Lincoln Center Education’s Community Programs team, but this position will report into Marketing to leverage Lincoln Center’s marketing expertise and resources.

Responsibilities:

• Assist in development and oversight of overall marketing plan to support program growth, including increasing number of library partners, increasing number of screenings per library, and increasing attendance at screenings
• Coordinate with Free Screenings program team to prospect, prioritize, and reach out to potential partners
• Execute marketing tactics (paid advertisement, direct marketing) to acquire new partners
• Work with Free Screenings program team and individual partners to identify and codify marketing best practices
• Develop templated, easily-scalable marketing tools that can be rolled out across partner organizations
• Maintain ongoing email communication with partners that generates excitement about the program, disseminates best practices, and promotes a sense of belonging to the Lincoln Center community
  • Develop email schedule and align with Lincoln Center Local program team on key messages for each email
  • Draft email copy and prepare other assets (photos, videos)
  • Coordinate with email marketing team to build, route, and send emails
• Collaborate directly with large library systems to refine marketing plans and tactics
• Coordinate with Creative Services and Production to create media kits for all titles
• Conduct regular site visits to identify opportunities to drive increased attendance

Required Qualifications:

• Bachelor’s Degree or equivalent combination of education and experience.
• Experience in one of the following areas preferred:
  • Direct marketing/email
  • Knowledge of libraries/library systems
  • Community engagement and audience development
• Ability to multi-task
• Exceptional writing skills
• Strong interpersonal skills in email correspondence, phone communication and in-person situations, with colleagues and external partners

Submission Procedure:

Please submit a resume and cover letter (with salary requirements and outlining your interest in Lincoln Center) to the [email protected] inbox. Submissions without cover letters will not be reviewed. Please list: Temporary Part-time Marketing Coordinator, Lincoln Center Local: Free Screenings in the subject line.