Marketing, Public Relations & Social Media Specialist, Chelmsford Public Library, Chelmsford, MA
Posted June 30, 2016
The Chelmsford Public Library is seeking a dynamic, creative individual for our new position of Marketing/Outreach Specialist. This person will work collaboratively and individually to market and promote the Library’s programs, collections, activities and mission, and to reach out to the community to bring in new customers and create beneficial partnerships with other groups and agencies in the Town of Chelmsford and surrounding area.
Duties include (but not limited to):
- Develop and oversee a coordinated and cohesive marketing strategy
- Coordinate social media and public relations efforts
- Write and distribute the Library newsletter and email announcements
- Assist in the design of a cohesive style guide for marketing materials
- Assist in grant-writing
- Design posters, fliers, handouts, mailings and more
- Oversee the in-library digital display
- Write press releases and promotional items
- Contribute to the library website
- Be part of the adult program planning team
- Identify potential community partnerships
- Analyze program attendance and share findings
- Conduct polls, surveys and questionnaires
- Conduct outreach events
- Help identify non-users
- Participate on committees and attend professional development training within MVLC (our consortium), state, region and national associations
Qualifications: Bachelor’s degree in marketing, communications or related subject required; MLS or MLS candidate a bonus; experience in marketing, communications or related field and/or in a library setting; excellent skills in graphic design; experience with Word Press, Adobe Photoshop Elements, Constant Contact, and Microsoft Office, especially Publisher; excellent written and oral communication skills.
Salary: $44,961 to $65,320 in 11 steps
Hours: 37.5 hours per week, including some evenings and weekends as required
Application: Submit cover letter, resume and promotional samples to Library Director Becky Herrmann via email at [email protected] – Open until filled but applications received by July 15th will be given priority.