Market Intelligence Associate (1), athenahealth, Watertown, MA
Posted July 17, 2015
athenahealth is a leading provider of cloud-based, electronic health record, practice management, and care coordination services; and aims to revolutionize healthcare by building the nation’s first health information backbone. We combine world-class products with services that leverage the power of big data resident in our proprietary data repository – one of the largest sources of health analytics insight in the world. We strive to be medical care givers’ most trusted service, helping them do well by doing the right thing, and we are leading a crusade to fix healthcare.
General Position Description:
The Market Intelligence (MI) team acts as the eyes and ears for athenahealth on the market. We help leadership as well as account-facing teams to better understand the needs of our constituents and to capitalize on opportunities to grow the business, build trust and earn credibility with key decision makers.
The MI Sr. Associate or Associate will be responsible for researching market trends, segments, competitors and other topics as directed by MI Manager(s). S/he will also be responsible for refining market surveillance activities through the optimization of a daily news alert service. In addition, the MI Sr. Associate or Associate will support a nurture program for key healthcare financial services players and curate athena’s market knowledge via web-based tools.
Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Responsibilities may include, but are not limited to:
- Perform primary and secondary research on competitors, market trends, sub-segments (e.g. urgent care) and ad hoc topics that informs marketing, sales, client development and product planning efforts and supports athena’s thought leadership, credibility and influence
- Conduct research on key healthcare financial services players such as private equity firms with stakes in athena clients and prospects; support related outreach and relationship management efforts
- Optimize MI’s daily news alert service by ensuring subscribers are properly assigned to keywords, important stories are not missed, and that insights from weekly performance reporting are used to continuously improve utility and adoption
- Maintain portfolio of research resources for the MI organization, ensuring optimization of existing resources and identifying/acquiring new resources as needed
- Streamline knowledge management to make MI the keeper of athena’s institutional knowledge on the market; curate internal and external content via web-based tools, making it easy for athena employees to independently access market resources
Skills and Abilities Required:
- Insatiable curiosity, resourcefulness and a passion for teaching and learning;
- Track record of working collaboratively with cross-functional teams;
- Exceptional communication, business writing and presentation skills;
- Excellent quantitative, analytical and problem-solving skills;
- Meticulous attention to detail;
- Demonstrated business instinct and financial acumen;
- Effective project management skills and strategic thinking;
- Sound judgment in prioritizing deliverables with limited oversight;
- Strong organizational skills and comfort with ambiguity;
- Fluency with external financial and industry sources such as ThomsonOne, SEC filings, etc.;
- Expertise in MSFT Office (esp. Excel and PowerPoint) and experience with SharePoint and Salesforce preferred.
Education and Experience Required:
- Bachelor’s degree required, Master’s degree (in Library Science or Intelligence) preferred;
- At least 2 years of professional experience;
- Experience in market intelligence/industry research;
- Foundational knowledge of the U.S. health care marketplace preferred.