Director Social Media, Houghton Mifflin Harcourt, Boston MA
Posted May 16, 2014
Job Description
The Director Social Media will be responsible for leading our organization’s approach to online engagement and social media strategy, channels and content, and for partnering with brands and markets on the effective planning and implementation of programs that create strong connections with customers and achieve business objectives. The ideal candidate is a passionate digital change agent and social media expert who seeks to join a team that will transform teaching and learning.
Strategy Creation & Alignment:
• Work cross organizationally on the development of programs and strategies and the integration of social into existing programs
• Lead the creation of online engagement and social media strategies built on research and, more importantly, an understanding of business goals
• Act as the advocate of social media integration within the company, influencing overall social, digital, and business strategies
• Coordinate HMH’s social media center of excellence
Execution, Measurement & Analysis:
• Coordinating the planning and execution of online engagement and social media campaigns
• Employ a variety of research techniques to understand and analyze data and provide insight
• Develop measurement and KPIs while overseeing the preparation of reports summarizing results from online engagement and social media campaigns & ongoing programs
Communication & Supervision:
• Contribute to blog(s) and other thought leadership efforts in the social media space
Job Requirements
Educational Qualification/Certifications:
• Bachelor’s Degree – preferably in the content area of marketing, computer science or a related field (Master’s Degree a plus)
Relevant Experiences:
• At least 8 years of work experience in social media strategy and execution preferred.
• Applicants with at least 5 years of social media experience, but at least 8 year of work experience in total will be considered if they have also worked in related areas such as digital marketing, multi-channel content creation, content marketing, search marketing or other relevant fields.
• Demonstrated and measurable experience planning, developing and implementing social strategies.
Other Requirements:
• Profound knowledge of mainstream and emerging social platforms, social media management tools, digital trends, best practices, and social marketing. Specifically, successful candidates will have strong working knowledge of mainstream platforms such as Facebook, Twitter, YouTube, LinkedIn and Google+ and a keen sense for possible business applications of emergent platforms like WhatsApp, Vine and Snapchat.
• Up to date knowledge of social network APIs and terms of service, social media management systems, and social intelligence tools.
• Superior communication, organizational, and project management skills
• Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
ABOUT US:
Changing People’s Lives by Fostering Passionate, Curious Learners
It’s not just our mission; it’s our passion. As one of the world’s longest-established publishing houses and largest providers of pre-K-12 education solutions, we specialize in dynamic learning content for students, teachers, kids and parents.
Available through multiple channels and platforms, our content meets the needs of lifelong learners, no matter where and how they learn. As a global leader in lifelong learning, we’re delivering interactive, results-driven education solutions to 60 million students in 120 countries. We combine cutting-edge research, editorial excellence and technological innovation to make learning more dynamic, engaging and effective – for life.
We also publish renowned and awarded novels, nonfiction, children’s books and reference works for readers throughout the world. Our distinguished author list, from Ralph Waldo Emerson to Jonathan Safran Foer, and brands from Curious George to The Lord of the Rings, includes eight Nobel Prize winners, 47 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz and Sibert Medal and Honor recipients.
For more information, visit careers.hmhco.com.
PLEASE NOTE:
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status.
http://careers.hmhco.com/jobsearch/job-details/director-social-media/7010/