Director, Content Strategy, Fidelity Investments, Boston MA
Posted June 11, 2014
Link to apply: https://fidelity.taleo.
Director, Content Strategy – 1404089
Description
The User Experience Design team is responsible for designing Fidelity Investments’ award-winning websites, mobile applications, and internal workstations. Our 100+ person team of elite user experience professionals works collaboratively with the business and technology teams to design and deliver online experiences that enable our customers’ financial success.
We are currently looking for a Content Strategy Director to join our fast-paced, entrepreneurial culture. This Director will work closely with a dedicated team on a key internal reference ecosystem and platform, providing front-line value to customer interactions. The Director will also serve as the enterprise taxonomy specialist, working with subject matter experts and committees across the organization to support content health, search, and reusability.
Responsibilities
- Lead and mentor a team of content strategists working on a key internal reference system
- Establish and enforce editorial standards for decentralized content producers
- Work closely with User Experience Director on content needs to optimize user-centric design
- Work closely with Platform Development Director to prioritize and balance workloads between present and future state initiatives
- Serve as primary enterprise taxonomy lead, working with multiple business units across the organization to evolve and maintain forward-thinking structures that enable efficient and effective content distribution in multiple channels
- Guide and inform enterprise content delivery strategy
- Set a north star for great customer experience as well as online user experience, guiding cross-functional teams toward a standard of excellence
- Speak knowledgeably and with purposeful application to associates at all levels in the organization regarding the history, evolution, and trends in content strategy and user experience
- Drive vision and evolution of the content strategy team and practices through concrete contributions that improve overall reach, effectiveness, and efficiency
- Serve as a change agent within the firm, identifying enterprise obstacles and building solutions to continually improve scale and efficiency of managing content assets
- Leverage and continue to develop standards that drive clear, consistent nomenclature for tools and applications
- Develop, reinforce, and socialize standards, governance, and processes for content creation, maintenance, and distribution
- Drive measurable, meaningful assessment and reporting for content life cycle health
- Work with information architects, designers, researchers, usability specialists, and creative directors on complex projects of varying sizes
- Define content requirements for projects based on experience, competitive research, and input from subject matter experts
- Create compelling content that speaks to defined user personas by considering the goals, desires, and potential limitations of users
- Champion the role of content within the team, group, and larger organization to provide business partners with user-centric, innovative online communications that meet business needs and user objectives
- Work closely with other departments to ensure that content meets legal, compliance, SEO, accessibility, Fidelity branding, and style guide requirements
- Serve as an active and enthusiastic member in the content strategy community
Qualifications
Education and Experience
- Applicable undergraduate degree
- Proven content strategy team leadership, including exceptional coaching and skill development
- 10+ years of writing, marketing, design, UX experience
- 3+ years working with content structure (taxonomy, tagging, metadata, component segmenting), and workflow needs within a complex organization
- 3+ years of significant content management system experience, including migrations
Skills and Knowledge
- Experience in financial services preferred
- Familiarity with large, reference-oriented sites
- Superior writing, editing, and proofreading skills
- Competency with information architecture and user experience best practices
- Conversant and comfortable in the technology space
- Ability to understand customer needs, motivations, and behaviors and translate them into deliverable tasks
- Proven relationship-building skills and confidence to seek answers within teams, business units, and large organizations
- Strong presentation and negotiation skills
- Detail-oriented and highly developed organizational skills
- Ability to work independently, quickly, and thoroughly to prioritize and complete tasks under multiple deadlines while guiding others to do the same
- Creativity, curiosity, imagination, and a sense of humor
Company Overview
Fidelity Investments is one of the world’s largest providers of financial services. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to more than 20 million individuals and institutions as well as thousands of financial intermediary firms. Fidelity is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket, a leading online brokerage firm, and one of the largest providers of custody and clearing services to financial professionals. For more information about Fidelity Investments, visit www.fidelity.com.
Job
: Web Design
Primary Location
: MA-Boston
Other Locations
: NH-Merrimack, RI-Smithfield, NJ-Jersey City
Schedule
: Full-time
Job Level
: Individual Contributor
Education Level
: Bachelor’s Degree (±16 years)
Job Type
: Standard
Shift
: Day Job
Overtime Status
: Non-exempt
Travel
: No